Tackle shop & e-commerce · Blasdell, NY
Colville Outfitters case study
A custom online storefront for a Blasdell, NY tackle shop, with every centerpin reel in stock browsable by size.
- Client
- Colville Outfitters
- Where
- Blasdell, NY
- Industry
- Tackle shop & e-commerce
- Services
- Websites
- Live site
- colville-outfitters.the-culture.io
The client
Colville Outfitters is a tackle shop in Blasdell, NY, known for Colville Precision centerpin reels. Centerpin anglers are particular: they shop by reel size and want to know exactly what is in stock before they make the trip.
The problem
A shop like this can't win on a generic marketplace listing. It needed its own store where serious anglers could see the full centerpin range, compare sizes and find the rest of the shop's stock: knives, rods and bait.
What we built
- A custom storefront, "The Reel Room", with every in-stock Colville Precision centerpin reel browsable by size, from 3.95" to 5.95".
- Product sections for knives, rods and bait alongside the reels.
- A design built around product photography, so the reels are the star of the page.
The takeaway
Specialist shops win online by being more specific than the big retailers. Organise the store the way your expert customers already think.
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