Custom home builder · Colonie & Albany, NY
Capitaland Custom Builders case study
A custom home builder in Colonie since 1984, with a website that shows the work and makes asking for a quote easy.
- Client
- Capitaland Custom Builders
- Where
- Colonie & Albany, NY
- Industry
- Custom home builder
- Services
- Websites
- Live site
- capitalandcustombuilders.com
The client
Capitaland Custom Builders has built custom homes, additions and remodels out of Colonie and Albany since 1984, taking on work up to about 60 miles away. A custom home is one of the biggest purchases a family makes, and buyers research builders for months before they reach out.
The problem
Builders win on reputation and on the quality of their finished work, so the website has to show that work properly and back it up with decades of history. It also has to make the next step obvious for a buyer who is ready to talk: a free quote.
What we built
- A portfolio-led website that puts finished homes, additions and remodels front and center.
- Clear service sections for new construction, additions and renovations, with the 40-plus years in business and the Capital Region service area made obvious.
- Free-quote calls to action throughout, so a buyer who is ready doesn't have to hunt for a contact page.
The takeaway
For long-sales-cycle businesses, the website is where buyers come back to over and over. Make the work easy to browse and the quote easy to request.
Visit Capitaland Custom Builders ↗
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