Fishing tackle brand · New York
Catalyst Tackle case study
A product-first storefront for a brand of UV fishing beads, designed so the colors sell themselves.
- Client
- Catalyst Tackle
- Where
- New York
- Industry
- Fishing tackle brand
- Live site
- catalyst.the-culture.io
The client
Catalyst Tackle makes premium UV fishing beads for salmon, steelhead, trout and walleye. Anglers choose beads by color, size and how they glow in the water, so the product has to be seen up close.
The problem
Small, colorful products get lost on a cluttered page. The site needed to show off every color and kit clearly, work well on a phone at the river, and point anglers to where they can buy, including the brand's dealers.
What we built
- A dark, high-contrast product gallery that makes the bead colors pop the way they do in the water.
- Product and kit pages organised the way anglers shop: by color and by kit.
- A dealer path so anglers can find Catalyst at a local shop as well as online.
The takeaway
For a product brand, the photos and the layout are the sales pitch. Get out of the product's way.
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