Personal injury · Family · Estate planning
Law Firms
Be the first firm they call, and the one that calls back fastest. Marketing for personal injury, family and estate firms: practice-area pages that rank in each county, intake that answers every lead in minutes, and a reputation that closes the case before the consult.
The page-two problem
In law, the case usually goes to the first firm that answers. Ranking on page two is costly, but a slow callback costs you even more.
Where the money leaks
Slow intake
A web lead that waits hours for a callback has already called three other firms.
One page per practice
A single "personal injury" page cannot rank for car, truck, slip-and-fall and dog-bite cases in every county.
Few recent reviews
Clients compare star counts and dates before they ever read your bio.
Paid search waste
Broad keywords and no call tracking burn budget on the wrong cases.
Six plays for law firms
Practice + county pages
Pages for each case type and county, written to answer what people ask first. seo
Instant intake
Every call, form and chat answered in minutes, day or night, and logged to your case system. ai
Reputation program
A steady, ethical review ask after every resolved matter. email
Tight paid search
Google Ads with negative keywords, call tracking and case-value reporting. seo
Trust-first site
Attorney profiles, results (where permitted) and clear next steps. websites
Estate nurture
Follow-up for estate and family leads who need time to decide. email
The first 90 days
Days 1–30
Audit rankings by case type and county, measure intake speed, and set up instant response.
Days 31–60
Launch practice and county pages for the searches where you sit on page two, and start the review program.
Days 61–90
Tighten paid search, push climbing pages, and report signed cases by source.
Searches we go after
- car accident lawyer Albany
- personal injury attorney Schenectady
- family lawyer Saratoga Springs
- divorce attorney Albany NY
- estate planning attorney Clifton Park
- wills and trusts lawyer Capital Region
- slip and fall lawyer Troy NY
- custody lawyer Albany
Law firms marketing in Albany, NY: straight answers.
Do you follow attorney advertising rules?
Yes. We build within New York attorney advertising rules, including required disclaimers, and your firm approves everything before it goes live.
Can you help with intake, not just marketing?
Yes. Fast intake is often the biggest win. We set up instant response by text, chat and AI so no lead waits.
Which practice areas do you focus on?
Personal injury, family law and estate planning, where cases are high-value and clients search locally.