Custom homes · Remodels · Finish carpentry

Custom Builders

Win the build before the bid, and keep it warm for the months in between. Marketing for builders and remodelers whose jobs take months to land: portfolio sites that sell the craft, search pages that catch buyers early, and follow-up that keeps you top of mind until they sign.

The page-two problem

Custom builds are not lost on price. They are lost in month seven, when a buyer who loved you went quiet and nobody followed up.

Where the money leaks

Portfolio buried in a gallery

Beautiful projects with no story, no town and no scope. Google cannot rank them and buyers cannot picture their own.

Long silence after the first call

Buyers take six to eighteen months to decide. Without a follow-up plan, the builder who checks in last wins.

Show leads that go cold

Showcase of Homes and open-house leads get a single email, then nothing.

No early-stage content

Buyers research lots, budgets and timelines long before they call. Builders who answer those questions get the first meeting.

Six plays for custom builders & remodelers

  1. Project story pages

    Every build gets its own page: town, style, square footage, challenges solved, and photos that sell. websites

  2. Buyer-journey content

    Guides on lots, budgets, timelines and permits in Saratoga, Albany and the lakes. seo

  3. Long-cycle follow-up

    Email and text sequences that run for months, with useful touchpoints instead of "just checking in." email

  4. Event lead capture

    Scan-to-save forms for shows and open houses that start follow-up the same day. email

  5. Brand that looks like the price

    Identity, signage and site design that match the homes you build. branding

  6. Retargeting

    Ads that keep your best projects in front of buyers who visited but have not called. monetize

The first 90 days

  1. Days 1–30

    Audit your rankings and lead flow, rebuild your top projects as story pages, and set up event lead capture.

  2. Days 31–60

    Launch buyer-journey guides for the searches where you sit on page two, and turn on long-cycle follow-up.

  3. Days 61–90

    Add retargeting, push the pages that are climbing, and report consultations booked.

Searches we go after

Custom builders & remodelers marketing in Albany, NY: straight answers.

Can you market a builder that only does a few homes a year?

Yes. Fewer, bigger jobs make each lead worth more, so the focus is on project pages, early-stage search and follow-up that never drops a buyer.

Do you help with Showcase of Homes leads?

Yes. We set up quick lead capture for the show and a follow-up sequence that runs for months, so those buyers hear from you first.

Will you photograph our projects?

We direct the shoot and can bring a photographer, or work with the photos you already have.