Fishing app · Our own product
FishHeads case study
Our own fishing companion app for trout and salmon anglers, designed, built and marketed in-house.
- Client
- FishHeads
- Where
- Our own product
- Industry
- Fishing app
- Services
- Apps & software
- Live site
- fishheadsapp.com
The product
FishHeads is a product The Culture IO built for itself. It's a smart fishing companion for serious trout and salmon anglers, and it lets us test every idea we sell to clients on our own money first.
The problem
Anglers juggle a handful of sources to plan a trip: river gauges, weather, hatch charts, notes on where they caught fish last time. We wanted one app that pulls that together and keeps a fisherman's private spots private.
What we built
- Real-time river conditions and hatch charts in one place.
- Catch logs and private map pins, so anglers keep their own data.
- AI tackle suggestions, guided-trip bookings and a marketplace for anglers.
- The marketing site at fishheadsapp.com.
The takeaway
Building our own apps keeps our app and web work honest: we ship, support and market what we build, the same way a client would.
